Product Manager with 13+ years across mobile gaming and consumer tech, including 6 years owning product P&L and live-ops for free-to-play games and gamified platforms. Shipped 4 mobile titles to Google Play with 50%+ D1 retention, and grew a gamification product from breakeven to a top revenue earner at Shopee (100M+ users). Certified Scrum Master (PSM I). Deep expertise in F2P monetization, live-ops, retention/engagement loops, and data-driven product growth.
Experience
Business Owner, CottonPicker.id
May 2025 – Present
Founder and owner of cottonpicker.id, a home-based clothing production business. Leads all aspects of operations, from product design and supply chain management to sales and customer service, with hands-on P&L ownership.
Leads product design, supply chain, sales, and customer service end to end.
Manages full business Profit & Loss.
Marketing Gamification Manager, Shopee
Mar 2021 – May 2025 (4 years 2 months)
Managed end-to-end business processes for Shopee Lucky Prize and Shopee Capit, overseeing game strategy, P&L, and feature development.
Grew Shopee Capit from breakeven to a top-3 revenue product in Shopee Gamification (+200% GMV/revenue YoY) through live-ops iteration and monetization tuning.
Set multiple all-time highs in revenue and profitability for three consecutive years.
Exceeded Shopee Lucky Prize's DAU targets by 10–20% through targeted marketing initiatives.
Defined game strategies, enhanced product features, and managed stakeholder relationships across multiple business units.
Senior Platform Manager, HarukaEDU
Apr 2020 – Mar 2021 (1 year)
Manager of the Platform Product Division for the government's Kartu Pra-Kerja project.
Collaborated closely with the CEO to define and execute product strategy for Kartu Pra-Kerja.
Improved overall user experience across the platform division, aligning product roadmap with government and business objectives.
Product Manager, Agate International
Feb 2018 – Mar 2020 (2 years)
Product Manager and Product Owner in the SCRUM team for mobile game development.
Shipped 4 mobile titles to Google Play; 3 achieved D1 retention >50% (vs. ~35–40% category benchmark).
Secured a publishing deal with a London-based publisher to release one title in the Western market.
Ported Onet Asli x Tahilalats and Teka Teki Santai to the HAGO and MPL platforms, expanding distribution and user reach.
Managed Product Backlog Items and quarterly/annual OKRs.
Conducted market research, user research, and feasibility studies to guide product decisions.
Generated go-to-market strategies, product requirements, prototypes, and success metrics.
Game Producer, Alegrium
Jun 2016 – Dec 2017 (1 year 7 months)
Oversaw the game development lifecycle for award-winning product Cash, Inc., from pre-production through Live-Ops.
Oversaw Cash, Inc. from pre-production through Live-Ops.
Worked closely with Heads of Department to define and manage timelines and roadmaps.
Assisted the team in adopting Agile methodology across the development lifecycle.
Game Producer, Falcon Game Studio
Jan 2015 – Jun 2016 (1 year 5 months)
Led a new game department and drove rebranding of gamesatigalau.com.
Expanded the audience by upgrading technology from WAP to HTML5 on the new site popgames.com.
Game Developer, Falcon Game Studio
Mar 2011 – Dec 2014 (3 years 10 months)
Transitioned from game programming to game design, building well-rounded expertise across both disciplines.
Selected Projects
Shopee Capit, Shopee
2021–2025 · Gamification
Grew from breakeven to a top-3 revenue product in Shopee Gamification (+200% GMV/revenue YoY) through live-ops iteration and monetization tuning. Set all-time revenue and profitability highs three years running.
Shopee Lucky Prize, Shopee
2021–2025 · Gamification
Managed end-to-end game strategy, P&L, and feature development. Exceeded DAU targets by 10–20% through targeted marketing initiatives on a platform with 100M+ users.
Cash, Inc., Alegrium
2016–2017 · Mobile Game
Award-winning idle game. Oversaw the full development lifecycle from pre-production through Live-Ops as Game Producer.
Teka Teki Santai, Agate International
2018–2020 · Mobile Game
Mobile title shipped to Google Play, later ported to the HAGO and MPL platforms to expand distribution and reach. As Product Manager and Product Owner in the SCRUM team, I covered market and user research, product requirements, prototypes, and success metrics.
Juragan Kost, Agate International
2018–2020 · Mobile Game
Mobile title shipped to Google Play. As Product Manager and Product Owner in the SCRUM team, I covered market and user research, product requirements, prototypes, and success metrics.
Onet Asli x Tahilalats, Agate International
2018–2020 · Mobile Game
Mobile title shipped to Google Play as a collaboration with Tahilalats, later ported to the HAGO and MPL platforms to expand distribution and reach. As Product Manager and Product Owner in the SCRUM team, I covered market and user research, product requirements, prototypes, and success metrics.
Botol Ngegas, Agate International
2018–2020 · Mobile Game
Mobile title shipped to Google Play. As Product Manager and Product Owner in the SCRUM team, I covered market and user research, product requirements, prototypes, and success metrics.
Kartu Pra-Kerja Platform, HarukaEDU
2020–2021 · GovTech / EdTech
Defined and executed product strategy for the Indonesian government's Kartu Pra-Kerja program platform in close collaboration with the CEO.
popgames.com, Falcon Game Studio
2015–2016 · Web Platform
Led rebranding of gamesatigalau.com into popgames.com, upgrading the technology from WAP to HTML5 and expanding the audience.
LoveStory: Highschool Romance, Falcon Game Studio
2015–2016 · Mobile Game
My first commercial title as Game Producer, published to Google Play. The game is no longer maintained and the store listing has been removed, so the official trailer is preserved here.
CottonPicker.id, Founder
2025–Present · Business
Home-based custom clothing production business. Full ownership of product design, supply chain, sales, customer service, and P&L.